By Aj Crause, Head of Digital Marketing

Last week we looked at getting your business online with a website & social media presence, which is the first step.

Now we need to talk about how to reach & expose your online business or presence to the right audience at the right time. Say hello to a marketing tool we absolutely love – digital advertising.

Theory again. Digital advertising is the practice of delivering promotional content to users through various online and digital channels e.g., Facebook & Google. It leverages mediums such as social media, email, search engines, mobile apps and websites to show advertisements and messages to specifically targeted audiences at the right time.

Simply put – it’s a sniper approach, and best of all, in comparison to traditional advertising, which is more of a shotgun approach – it’s not just affordable, but dare we say – cheap. And a feature that our strategist and clients love – it’s 100% measurable – sniper.

OK so let’s jump in. You have your website & social media channels set up. They are maintained and organically active. Where to start – how hard can it be? Can you do it yourself?

Of course, anyone can start building their own business’ online brand if they have the knowledge, experience, strategy & time on the side while running a full-time successful business.

Maybe you are currently running a couple of online ads like boosting your Facebook posts. If you are boosting posts on Facebook, well done for taking the first few steps to get your business out there! Now you need to take it to the next level and move from Facebook post boosts to actual Facebook ads – basically boosting’s big, sophisticated brother.

While boosting a post is still considered an ad, Facebook ads on the other hand are created through Ads Manager and offer more advanced customization solutions. There are many more advertising objectives to help you reach your specific business goals and reach the audiences you care about most. You might have noticed with the boosting that the audience engaging with your brand is way off target – and that’s a common problem with boosting.

Where a boosted post may initially optimise for page likes, comments, and shares or overall brand awareness, Facebook ads can optimise for app installs, website conversions, video views, shop orders and more… a lot more!

This is where a partnership with a digital agency comes in – to help your business take full control over all the available benefits & efficiencies that digital advertising has to offer.

Digital agencies get to know you and your brand and offer a complete and effective product and service offering. No more clicking around the Facebook Ads Manager maze.

Complete online strategies cover multiple marketing plans and methods while helping to build an actual extension of your brand online and maximise your brand awareness, influence and most importantly profitability.

And that’s what we do, your business is our business, and we have the technical and strategic knowledge and experience to get the results so you can reach your business goals as effective & cost efficient as possible.

What are you waiting for? Break the brick & mortar barriers of your business and venture into the online world that awaits your business! All charged up, excited and ready to go online? We’re here to help, contact us at hello@s-ellepr.com